CJEU dismisses the appeal of Birkenstock regarding their figurative mark representing a pattern of wavy, crisscrossing lines

Print this page 13-09-2018
IPPT20180913, CJEU, Birkenstock v EUIPO

Trade Mark Law - The General Court was entitled to hold that the applicability of the case-law relating to three-dimensional marks that are indissociable from the appearance of the goods - that are devoid of any distinctive character unless they depart significantly from the norm or customs of the sector - is applicable to Birckenstock’s figurative mark representing a pattern of wavy, crisscrossing lines: this case-law also applies to a figurative mark consisting of the two-dimensional representation of the product or a sign consisting of a design applied to the surface of a product, in view of the intrinsic characteristics of the sign - which is made up of a series of elements which are repeated regularly - and the nature of the goods covered there is an inherent probability that a sign consisting of a repetitive sequence of elements will be used as a surface pattern and thus will be indissociable from the appearance of the goods concerned.

 

IPPT20180913, CJEU, Birkenstock v EUIPO

 

ECLI:EU:C:2018:714 - C-26/17 P