Shorter hourly television advertising limits for pay-TV broadcasters permitted

MEDIA LAW

Shorter hourly television advertising limits for pay-TV broadcasters permitted with due consideration of principle of proportionality.

"26. Consequently, the answer to the first question is that Article 4(1) of the Audiovisual Media Services Directive, the principle of equal treatment and Article 56 TFEU must be interpreted as not precluding, in principle, a national rule, such as that at issue in the main proceedings, which lays down shorter hourly television advertising limits for pay-TV broadcasters than those set for free-to-air broadcasters, provided that the principle of proportionality is observed, which is a matter for the referring court to assess."

IPPT20130718, CJEU, Sky Italia v AGCOM

C‑234/12 - ECLI:EU:C:2013:496