IPPT20110505, CJEU, MSD v Merckle

12-05-2011 Print this page
IPPT20110505

ADVERTISING LAW

 

Advertising for medicinal products:
• Not prohibited:  faithful reproduction of packag-ing and leaflet information.
• Prohibited: selected or rewritten information since such manipulation of information can be ex-plained only by an advertising purpose

IPPT20110505, CJEU, MSD v Merckle