IPPT20110505, CJEU, MSD v Merckle

Print this page 12-05-2011
IPPT20110505, CJEU, MSD v Merckle

ADVERTISING LAW

 

Advertising for medicinal products:
• Not prohibited:  faithful reproduction of packag-ing and leaflet information.
• Prohibited: selected or rewritten information since such manipulation of information can be ex-plained only by an advertising purpose

IPPT20110505, CJEU, MSD v Merckle